بسم الله الرحمن الرحيم
شبتر 2 فيه تمرين مهم في صفحه 35 بتاكد من حله واكتبه
صفحه 40 تمرين 6
1-normally neutral stimulus could cause response
2- it's stimuli that naturally elicit of response
3- when tow stimuli were paired something new happen
4- as result of conditioning a warm feeling is associate with product .
5- since it was the first kind of conditioning the studied it is called classical conditioning
ص42
they usually pair two stimuli
the paired stimuli become connected .
the published report had surprising conclusion .
they always their result in a journal .
the desired result was observed .
the researchers desired to public the results .
the subjects normally learnin three trial .
this was an example of learned response
they were studying two linked stimuli .
the advertising links pleasant and product .
Page 44 following unfolding instructions for taking notes
1- also observed that there were certain stimuli but did not elicit a response to cold breeze troll stimuli examples for dog might be a book of picture songs sound will go etc.
2- we would say that learning was taking place when these stimuli were paired letters when the unconditioned food stimulus was paired with true bill stimulus as example in Pavlov's case neutral stimulus bill became a conditioned stimulus
3-in designing advertisements advertisers can link stimuli we try to create a certain kind of learning in which a neutral stimulus is linked to an unconditioned stimulus for example a pleasant image or sound is linked to a product or an image of a product activity
part1
why does the instructor that classical conditioning is important ?
classical conditioning is one type of learning and it affects things in every day
what is the topic of the lecture ?
psychology and classical conditioning and its relation to advertising .
part2
what do people or animals learn when they learn through classical conditioning ?
they learn emotional response to things they do not normally respond to
why is classical conditioning interesting to people who study advertising ?
advertising hopes to create emotional response to products .
part3
the first scientist to write about classical conditioning was Pavlov . what was he interesting in ?
he interesting in stimuli and responses
فيه سوال هنا قبل بارت4 بس احله راح انزله مع بارت4 و 6 بارت 5 تم حله بكره نكمل
Part 4
What happens when learning take place through classical conditioning ?
Part5
What does classical conditioning have to do with people ?
People can learn emotional response to neutral stimuli
: advertisers can link stimuli .
How is classical condition used in advertising ?
classical condition affects consumers' behavior , as advertisers link a peasant image or music tor product .
Part 6