Bus 461
Marketing:An intruduction 9 th ed
7 units
unit 1:an over view of marketing
unit 2 :company & marketing strategy
unit 3 : customer-driven marketing strategy:creating value for target customers
unit 4:Marketing mix: "product management"
unit 5: Marketing mix: "price managment"
unit 5 :marketing mix: "place management"
unit 7 : Marketing mix: "promotion managment"