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26. A general practice when using captive-product pricing is to set the price of the mainproduct _____ and set _____ on the associate’s supplies.
a. low; low markups
b.high; low markups
c. low; high markups
d. high; high markups
e. moderately; moderate markups
(Answer: c; p. 277; Moderate)
117. If demand hardly changes with a small change in price, we say the demand is _____.
a. variable
b. inelastic
c. value-based
d. at break-even pricing
e. none of the above
(Answer: b; p. 273; Easy)
132. Johnson Boats wants to introduce a new model of boat into mature markets in highlydeveloped countries with the goal of quickly gaining mass-market share. As a consultant,you would recommend a _____ pricing strategy.
a. market-skimming
b. market-penetration
c. zoned. loss-leader
e. captive-product
(Answer: b; p. 275; Moderate)
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