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1) All of the following are accurate deions of modern marketing, EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves satisfying customers' needs.
E) Marketing is used by for-profit and not-for-profit organizations.
Answer: C


8) When backed by buying power, wants become ________.
A) social needs
B) demands
C) physical needs
D) self-esteem needs
E) exchanges
Answer: B


25) "Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
A) production
B) marketing
C) selling
D) product
E) target marketing
Answer: D


69) The ultimate aim of customer relationship management is to produce ________.
A) customer equity
B) market share
C) sales volume
D) a reliable database
E) higher profit margins
Answer: A


70) A potentially highly profitable, short-term customer is a ________.
A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer
Answer: B

ما افتكر صيغة السؤال دا بس جانا واحد يشبهو



128) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong?
A) butterflies
B) true friends
C) strangers
D) barnacles
E) short-term customers
Answer: D

هذا جا نفسو بس غير الاسم لعلي :)


6) ________ should be market oriented and defined in terms of ________.
A) Annual plans; product needs
B) Strategic plans; company needs
C) Long-range plans; company needs
D) Mission statements; customers' needs
E) Objectives; competitors' threats
Answer: D


14) Which of the following can be a company division, a product line within a division, or sometimes a single product or brand?
A) a market
B) the BCG
C) an SBU
D) a PLC
E) a value delivery network
Answer: C


16) The best known product portfolio planning method was developed by ________.
A) the Boston Consulting Group
B) Philip Kotler
C) Harvard University
D) the SRI Consulting Firm
E) James P. Hess
Answer: A


22) ________ are low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
A) Stars
B) Cash cows
C) Question marks
D) Dogs
E) Cats
Answer: B



47) Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A) market segmentation
B) differentiation
C) market targeting
D) the market mix
E) positioning
Answer: C


48) Which of the following is the place a product occupies in the consumer's mind relative to competition?
A) position
B) placement
C) market segmentation
D) market targeting
E) product promotion
Answer: A


64) Modern marketing departments are arranged in the following ways, EXCEPT which one?
A) functional organization
B) geographic organization
C) product management organization
D) market management organization
E) strategic management organization
Answer: E


12. Your marketing environment is currently researching the size, density, location, age, and occupations of your target market. What is this environment?
a. Demographic.
b. Psychographic.
c. VALS.
d. Geographic.
e. Product use.
(Answer: a; p. 69; Moderate)



44. Ernst Engel’s laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on _____ declines and the percentage spent on _____ remains about constant.
a. food; clothing
b. clothing; recreation/entertainment
c. food; transportation
d. food; housing
e. recreation/entertainment; retirement planning
(Answer: d; p. 80; Challenging)

جا نفس دا السؤال بس الاختلاف فالنهاية انو ايش الشي اللي بيزيد مو زي ماهو ف دا السؤال ايش الشي الي بيكون ثابت

وانا اخترت food,recreation; entertainment


41. The _____ environment consists of factors that affect consumer purchasing power and spending patterns.
a. social-cultural
b. political-legal
c. technological
d. economic
e. natural
(Answer: d; p. 79; Easy)


وكان ف سؤال بيتكلم عن societal concept

وحق ايش اللي مايعتبر من macroenviroment وجدا سهل

وحق cultural
People views of themselves,society,organization,nature...



لا تخافون ولا شي يعني الاختبار الجاي الترركيز عالتست بانك ان شاء الله

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