مهم للجميع ~| اختبار الاستراتيجية (فاينل) أسئلة الاختبار في (الرد.الأول)

[Mno 3sal]

The strengths that Nike possesses are very hard to duplicate. Nike is the global leader in athletic footwear with 33.2 percent of the market share. They have also incurred sales of $13.7 billion in 2004. Nike is a nationally recognized brand and about 97 percent of the United States can place Nike's name with the "swoosh." Another strength that Nike possesses is that their stock is considered a high-valued stock. Nike also endorses top athletes such as Tiger Woods, LeBron James, Michael Jordan, and Lance Armstrong. These athletes represent many different sports such as golf, basketball, and cycling and they are some of the most famous athletes in the world. Nike has had previous difficulties with its supply chain management. During 2000 and 2001, Nike miscalculated its future demand for shoes. They blamed this problem on their supply and demand planning software, claiming it did not perform as expected, which hurt them financially. Despite all this, Nike learned from its mistakes and fixed the software program. Currently, Nike's supply chain management is very efficient and reduces their costs because of their ability to learn from mistakes and to develop effective business strategies. Nike remains the number one athletic footwear producer in the world.

Nike has also experienced several weaknesses in the industry. Nike has had many allegations of having inhumane sweatshops in their overseas factories. Many people who bought Nike products were now rethinking whether they should support Nike and lack of morality that were shown. Although sweatshops can be seen as an advantage for production and cost, they are also a weakness because it may have deterred customers from buying their products. Another weakness is Nike’s insensitive strategy in advertising campaigns. According to Datamoniter, many of the recent advertisements that Nike produced had to be taken out of certain countries because they were viewed as offensive.

There are many opportunities that Nike can take advantage of in the future. They can grow through their subsidiaries. Nike owns many other brands that are popular in the marketplace such as Converse, Starter, and Nike Golf. Additionally, Nike is due to release its 10/2 line with Lance Armstrong. The LIVESTRONG bands, endorsed by Lance, had sales that were higher than any other Nike product. On Nike's website, they have created a "Just do it yourself" section where the customer can design their own shoes. This shows that Nike is a very innovative company that tries to stay a few steps ahead of its competitors. Another opportunity that has been rumored recently is that Nike may buyout Puma, the fourth largest in worldwide sales of athletic footwear. This opportunity could give Nike an even larger portion of the market share and it would help Nike get an even stronger grip on Europe.

Every company faces threats. The slowing U.S. economy could pose as a threat to the company because Nike is categorized as one of the more expensive athletic footwear companies. If the economy slows down, many consumers may not be able to afford an expensive shoe. Rapid changes in customer taste are a main threat to every company in the industry because consumers’ tastes are always changing and it is difficult for a company to constantly keep up. The most recent threat for Nike is adidas’ acquisition of Reebok. The combined companies would incur 21.2 percent of the U.S. market share and 25 percent of the global market share.

[Mno 3sal]

مرره طويل الشرح بس تقدرو تختصروه وهوا بالفهم شرح النقاط الاربعه

الله يسهلها يارب

[girl.k.s.a]

^
هادا-تبع-الرسمة-اللي-مو-فاهمتها؟
والا-اللي-قبلها-bcg?


ومراااا-شكرا-ياعسوووووووله

[alza3eem]

بالاختبار السؤال اللي جابه قال اشرح ليش نختار طريقة ge للتحليل وليش هي اللي خلوها الطريقه الجديده

اهم سبب انه BCG Matrix تعتمد بس على الحصه السوقيه للشركه في المنافسه وهذا شي مايعكس نجاح الشركه في القطاع
لانه فيه شركات حصتها السوقيه عاليه وخسرنا والعكس صحيح

فراحو لطريقة GE Business Screen

هذي الطريقة تعتمد على

industry attractiveness

includes market growth rate, industry profitability etc..

Business strength or competitive position
includes market share as well as technological position, profitability, and
size

يعني هذي الطريق تعتمد على اشياء اكثر وهي افضل من الطريقه الاولى بكثير

[alza3eem]

المشاركة الأصلية كتبت بواسطة girl.k.s.a ^ هادا-تبع-الرسمة-اللي-مو-فاهمتها؟ والا-اللي-قبلها-bcg? ومراااا-شكرا-ياعسوووووووله

اللي حطته الاخت هذا حق TOWS

هذا تعريف التاوس عشان توضح الفكره

TOWS Matrix- illustrates how the external opportunities and

threats can be matched with internal strengths and

weaknesses to result in 4 possible strategic alternatives

[battota]

يب اللي حطتوووا tows قالت القوه والضعف والفرص والتهديد للشركه

بس سؤالكم كان غير

[battota]

طيب الزعيم اش جواب ال growth السؤال اللي قلت عليه ..؟؟اش نختار

[girl.k.s.a]

اااااااااااااااااااا
خلاص
طفشت
من
الاسترااااااااااااااااااااتيجية

الله
يخارجنا
بس

المهم
يامزز

أنا
نزلت
شابتر
7
الغثييييييييييييييييييييييييييييث

ودعواتكم
لنا
بالتوفييييييق

مع
السلامة

=)

[لينداااا]

ياليت بس نعرف كيف حل سعد الاسئلة اللي نزلها وياقيرل لو عرفت حلول اسئلة سعد نزليها هنا الله يسعدكم جمعيا

[alza3eem]

انا حليتها كذا

هو قال بالسؤال انه الشركه تبي تسوي اكسباند لنشاطها وكذا


اول فقره قال جروث ونو شينج وcut
نختار الجروث لأنه هو اللي يهتم بالاكسباند


و2 متى الشركه تختار concentratin ومتى تختار Diversification

اذا الشركه بتستمر بنفس القطاع اللي هي فيه تختار concentratin

اما اذا الشركة بتنوع بقطاعات ثانيه عشان القطاع اللي هي فيه مو جذاب او سبب ثاني نختار Diversification

توضيح اكثر اذا الشركه شغلها كويس والقطاع اللي فيها كويس تسوي concentratin (تركيز) على اللي هي تسويه

اما اذا الشركة شغلها كويس بس القطاع اللي هي فيه مو كويس كذا لازم تسوي Diversification في قطاع ثاني


والثالث يقول اذا الشركه بتوسع شغلها عالميا فيه بالسؤال انك تختار هذي الاشياء
يا Internal development

او
Acquisitions
Strategic alliances

طبعا اذا بنسوي شغل عالمي في بلدان ثانيه اكيد لازم اختار الخيار الثاني اللي هو في اكوزشن واليانس ووو



كذا كان حلي ومو متأكد اذا صح او خطأ